MASHUR Inc.

714-2 Takasago, Sukumo City, KOCHI
TEL 0880-65-8127
FAX 0880-65-8129
Homepage http://www.mashur.com/

President:Eisaku YAMANAKA (Mr.)
Established:Jan 1971
Capital:20million
Business outline:Clothes, textiles

Planning products→Design→Sewing→Selling

We, "Mashur", manufacture mainly clothes and textiles including costumes for Yosakoi, uniforms, clothes, custom-made clothes. Our strength is the produce system in which we produce straight from planning, designing and sewing to selling. We can correspond various needs by making the pattern, secondary processing, small lots and big lots of the products. Unlike foreign products, we put technical exparts in each process of manufacturing. And that can provide high quality, low price, immediate response, short appointed date of deliverly, and low cost of the products. We focus on our motto "Made in Japan", and we make painstakingly each one of the products.

Portable emergency vest called Hako-vest received Good Design Award!

Mashur's portable emergency vest called Hako-vest received Good Design Award in 2012. Because of the Tohoku-Pacific Ocean Earthquake, Hako-vest was made originally by Mashur. It was a big challenge for us, using our great experience and more than 20 years of a business connection with major clothing companies. We did all the process of making Hako-vest from planning to manufacturing. And that made a great emergency vest. We received high valuations from the judges. "There are not only many pockets but also a pocket itself has enough space to store. Moreover, "there is a pocket in the back(much more capacity than you expect), and very easy to open the zip". "The material of the vest has good permeabilitypermeable, water-proof, water-repellent, and lightness. In addition, very easy to wear". Capacity, easy to wear, and easy to use. These design fit peoples' needs at disaster and became the factors of high valuation. Moreover, "Unlike other vest, it does not have useless fluorescene color, and its colors are good for your eyes". We sell the vest mostly through the internet and sold 1000 pieces in 2012. The vest is in high demand mostly in Kanto area. You can purchase the Hako-vest at Best Denki in Kochi prefecture. We will expand the market and try to make the Hako-vest more well-known.

Hako-vest

[Name of the product] Hako-vest

[Outline of the product] The emergency vest that can help you to bring emergency items immediately with you at emergency. Pockets with enough depth, reflection emblem, a cotton hood which protects your head, good permeabilitypermeable, water-proof, water-repellent, lightness are fit your needs at disaster.

* A set of 9 emergency supplies
-Flashable tissue
-Emergency wet tissue
-Masks
-Whistles
-Pocket sized radio with light(emergency buzzer)
-Useful aluminum sheet
-Portable toilet
-Emergency bag of supply water
-Gloves

Experienced coordinators display their ability of planning and proposal.

Since we have a full scale production, we can show the ideas of coordinator immediately and have a great chance to express interesting items. Our items are introduced at Rakuten, and Hako-vest and other items received good valuations. Among them, jackets and ponchos are useful as both work clothes and civillian clothes. We are conscious of the aspect of emergency and funcion. We changed the place and width of the pockets, and we placed a reflection emblem on the chest. Those jackets and ponchos are made of the material which is good at permeabilitypermeable and water-repellent. In addition, they are good for outdoor recreation. We have various colors and sizes and follow up the various needs. We have started forming the new culture of textiles.

Create the value of Japanese productions and make the difference from foreign products!

It is a big issue that how to make Japanese product different from growing foreign products. We should laid intellectual property such as licences and awards in order to show the difference from foreign products. We will try to impress consumers by showing characteristics of Hako-vest. In addition, we will try to contribute to the field of protection against disaster. We have been in an exploitation of new items from the viewpoint of emergency.